Insuta-bae Scale

It’s science!

The process to decide what goes in a Robot Flyer box is rigorous and takes a lot of time. It’s fun for sure, but it’s also a job we take seriously. Every day we scan Japanese pop-culture websites to see what’s hot. Every few days we walk to our favorite shops and through neighborhoods around Tokyo to observe what locals are wearing and buying.

What jumps out at us? What makes us send photos of it to our friends immediately? We add items that we’re excited about to our internal database and review it weekly to filter down to what still bring us joy (and is within budget).